"Created in collaboration with New York DJ Harley Viera-Newton, these Limited Edition headphones feature a unique design inspired by her beloved black cat, Marmite."
Developed 2D design as well as physical 3D prototypes that best fit the product as well as DVF and HVN's standards. Later on worked with printers proofing the graphic quality and material until final product was released.
Marc Jacobs Logo
LVMH Luxury Brand Desirability Workshop
Developed a Marc Jacobs/ Marc by Marc Jacobs logo proposal after being briefed by LVMH high executives on the brand's codes and DNA in order to best embody what Marc Jacobs represents.
The icon is represented by a character, composed by merging the M and J letters from the original logo. This character can be appropriated for all of Marc Jacobs' labels and/or particular events creating individual but cohesive identities.
I felt each one of the Marc Jacobs brands should have an individual logo to distinguish them from one another, but at the same time work under one base identity to allow the user to easily associate them and recognize them as a Marc Jacobs branch.
In this case the icon with glasses works for Bookmarc, and the pacifier one for Little Marc; it could easily be adapted to any theme.
One of the biggest challenges was to create an icon/logo that would fit all of Marc Jacob’s “identities;” from the innocent, Lolita-like ad, to the overly sexy pefume one, to the cool and laid back young one. The logo had to be something that could not just adapt to all of these but work more as an empty vessel where anything could be portrayed.
DVF Holiday Video
Diane von Furstenberg's Vine and Instagram videoclip production.
Responsible of DVF's promotional videoclips for Vine and Instagram feeds; worked on concept, idea development, storyboarding, production, and editing until made live in the brand's social media feeds.
Thesis Project Parsons The New School for Design BFA Communication Design
Given the rapidly increasing development of technology, it has now become easier not only to produce information but to store is as well. Given the rapidity in which this information is produced, there is a lack of meaning in the things we decide to store. The great value that individuals give to their personal computers comes from the awareness that all their information is contained within, but there is no acknowledgement of the individual files that compose this whole.
“What’s a File” presents a physical representation of how personal data would look if translated to a physical context in order to provide an understanding of what are the most common behaviors and interactions an individual has with their files and their organizational system, as well to provide an understanding of how much do we actually store in our devices and why.
Diagram of folder/file hierarchy. Each color represents a different kind of file (i.e. INDD, AI, DOCX, PDF).
Physical representation of what a single folder would look it with its containing files and sub-folders.
Representation of the amount of files a someone thinks they have VS the amount of files they actually have.
9 out of 10 people only acknowledge and are aware of less than 10% of their stored files.
"The orange rabbit swims in between the flowery monster."
Pattern development as a result from an exquisite corpse activity. Later on silkscreened through CMYK process onto clear plexiglass.
Bleu de Chanel
Bleu de Chanel Fragrance relaunch
Proposal for a potential relaunch event for Bleu de Chanel fragrance. Project consisted on developing an invitation, fragrance packaging for VIP customers, and website partnership with Bergdorf Goodman.
A 3D model of an actual apartment using Maya Autodesk.
Measured and created all X, Y, and Z planes for accurate representation. Rendered using Mental Ray.
Venezuela, a country with the world's largest oil reserves still sustains third world conditions uncharacteristic of such a rich country. Its misleading politics from the past 14 years have slowly disintegrated this nation. These symbols portray this reality, recreating the oil feeling, it portrays the long lasting What If question if given the proper administration.
Part of a greater project between four different schools in Beirut, Hong Kong, Köln, and New York, all different sets of symbols collide and are showcased in a gallery space in Köln, Germany and published as a book series.